How to add metadata and create OG images

The Metadata APIs can be used to define your application metadata for improved SEO and web shareability and include:

The static metadata object
The dynamic generateMetadata function
Special file conventions that can be used to add static or dynamically generated favicons and OG images.

With all the options above, Next.js will automatically generate the relevant <head> tags for your page, which can be inspected in the browser's developer tools.

Default fields

There are two default meta tags that are always added even if a route doesn't define metadata:

The meta charset tag sets the character encoding for the website.
The meta viewport tag sets the viewport width and scale for the website to adjust for different devices.

<meta charset="utf-8" />
<meta name="viewport" content="width=device-width, initial-scale=1" />

The other metadata fields can be defined with the Metadata object (for static metadata) or the generateMetadata function (for generated metadata).

Static metadata

To define static metadata, export a Metadata object from a static layout.js or page.js file. For example, to add a title and description to the blog route:

app/blog/layout.tsx

import type { Metadata } from 'next'
 
export const metadata: Metadata = {
  title: 'My Blog',
  description: '...',
}
 
export default function Page() {}

You can view a full list of available options, in the generate metadata documentation.

Generated metadata

You can use generateMetadata function to fetch metadata that depends on data. For example, to fetch the title and description for a specific blog post:

app/blog/[slug]/page.tsx

import type { Metadata, ResolvingMetadata } from 'next'
 
type Props = {
  params: Promise<{ id: string }>
  searchParams: Promise<{ [key: string]: string | string[] | undefined }>
}
 
export async function generateMetadata(
  { params, searchParams }: Props,
  parent: ResolvingMetadata
): Promise<Metadata> {
  const slug = (await params).slug
 
  // fetch post information
  const post = await fetch(`https://api.vercel.app/blog/${slug}`).then((res) =>
    res.json()
  )
 
  return {
    title: post.title,
    description: post.description,
  }
}
 
export default function Page({ params, searchParams }: Props) {}

Behind-the-scenes, Next.js will stream metadata separately from the UI and inject the metadata into the HTML as soon as it's resolved.

There may be cases where you need to fetch the same data for metadata and the page itself. To avoid duplicate requests, you can use React's cache function to memoize the return value and only fetch the data once. For example, to fetch the blog post information for both the metadata and the page:

app/lib/data.ts

import { cache } from 'react'
import { db } from '@/app/lib/db'
 
// getPost will be used twice, but execute only once
export const getPost = cache(async (slug: string) => {
  const res = await db.query.posts.findFirst({ where: eq(posts.slug, slug) })
  return res
})

app/blog/[slug]/page.tsx

import { getPost } from '@/app/lib/data'
 
export async function generateMetadata({
  params,
}: {
  params: { slug: string }
}) {
  const post = await getPost(params.slug)
  return {
    title: post.title,
    description: post.description,
  }
}
 
export default async function Page({ params }: { params: { slug: string } }) {
  const post = await getPost(params.slug)
  return <div>{post.title}</div>
}

Favicons

Favicons are small icons that represent your site in bookmarks and search results. To add a favicon to your application, create a favicon.ico and add to the root of the app folder.

You can also programmatically generate favicons using code. See the favicon docs for more information.

Static Open Graph images

Open Graph (OG) images are images that represent your site in social media. To add a static OG image to your application, create a opengraph-image.png file in the root of the app folder.

OG image special file inside the App folder with sibling layout and page files

You can also add OG images for specific routes by creating a opengraph-image.png deeper down the folder structure. For example, to create an OG image specific to the /blog route, add a opengraph-image.jpg file inside the blog folder.

OG image special file inside the blog folder

The more specific image will take precedence over any OG images above it in the folder structure.

Other image formats such as jpeg, png, and webp are also supported. See the Open Graph Image docs for more information.

Generated Open Graph images

The ImageResponse constructor allows you to generate dynamic images using JSX and CSS. This is useful for OG images that depend on data.

For example, to generate a unique OG image for each blog post, add a opengraph-image.ts file inside the blog folder, and import the ImageResponse constructor from next/og:

app/blog/[slug]/opengraph-image.ts

import { ImageResponse } from 'next/og'
import { getPost } from '@/app/lib/data'
 
// Image metadata
export const size = {
  width: 1200,
  height: 630,
}
 
export const contentType = 'image/png'
 
// Image generation
export default async function Image({ params }: { params: { slug: string } }) {
  const post = await getPost(params.slug)
 
  return new ImageResponse(
    (
      // ImageResponse JSX element
      <div
        style={{
          fontSize: 128,
          background: 'white',
          width: '100%',
          height: '100%',
          display: 'flex',
          alignItems: 'center',
          justifyContent: 'center',
        }}
      >
        {post.title}
      </div>
    )
  )
}

ImageResponse supports common CSS properties including flexbox and absolute positioning, custom fonts, text wrapping, centering, and nested images. See the full list of supported CSS properties.

Good to know:

Examples are available in the Vercel OG Playground.

ImageResponse uses @vercel/og, Satori, and Resvg to convert HTML and CSS into PNG.

Only flexbox and a subset of CSS properties are supported. Advanced layouts (e.g. display: grid) will not work.

How to add metadata and create OG images

Default fields

Static metadata

Generated metadata

Memoizing data requests

Favicons

Static Open Graph images

Generated Open Graph images

API Reference

generateMetadata

Metadata Files

favicon, icon, and apple-icon

opengraph-image and twitter-image

ImageResponse