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Michael Novotny

Director of Software Engineering @ Hy-Vee, Inc.


Michael Novotny is a Director of Software Engineering at Hy-Vee, an $11 billion Midwest USA grocery chain. He leads Hy-Vee’s e-commerce engineering teams and oversees its online grocery shopping experience, Hy-Vee Aisles Online. His responsibilities include recruiting new talent, scaling teams, shaping technical strategy, and championing core engineering values.

Social Media

Future of Commerce

On this panel, senior executives from Vercel, BigCommerce, Shopify, Target, and Hy-Vee come together to discuss trends in online commerce, what’s working and what’s not working. The group will tackle complex issues surrounding mobile, headless e-commerce, and the endless competition for clicks.